Amendments to the signage, finishing materials and lighting permitted under PA Ref…

Proposed development

Amendments to the signage, finishing materials and lighting permitted under PA Ref: 3785/24 including the removal of various items of signage and lighting granted under the above reference and the replacement or addition with the following: (a)Replacement "Everlast Gyms +" sign externally mounted black back aluminium tray sign (1900mm W x 1900mm H). A stand-off chrome effect logo, with white halo back lit illumination. Sign to be centralised on existing granite cladding. Located on Coles Lane. (b)Replacement wording on Fin sign on Coles Lane to include linear 'EVERLAST GYMS +' illuminated lettering, and 'chevrons' applied to both sides of existing signage fin. (c)Replacement red and blue opaque window covering applied to glazing internally at upper floor on Henry Street. (d)Red & blue semi - transparent window covering applied to glazing at ground level on Henry Street and red & blue linear LED strip light hung horizontally at top of glazing. (e)Addition of "digital ticker tape" above ground floor windows on Henry Street and Coles Lane. (f - h) Replacement of a permitted 2no. digital screens and 2no. light boxes on Henry Street with a wall mounted lightbox (3000mm W by 2000mm H) on Henry Street with 2no. larger dimensions wall mounted digital screens (3000mm W x 2000mm H) and a wall mounted retail media screen (900mm W). (i) on Coles Lane replacement of vinyl with 2no. wall mounted lightbox (2000mm W x 2000mm H) with one displaying "Everlast Gyms +" operator name. (j)Internally illuminated linear Sports Direct (red and blue) logo applied to both sides of existing signage fin (5622mm H x 580mm W) on Henry Street replacing the black and white signage previously permitted. (k)Addition of a transparent teal vinyl on the vertical window on Coles Lane, with white decal 'GREATNESS IS WITHIN' over top. (l)Teal LED goalpost strip lighting around entrance to Everlast Gyms on Coles (m)Teal semi - transparent window covering applied to glazing. Teal linear LED strip light hung horizontally at top of glazing. (n)RAL 7016 opaque vinyl applied to glazing to windows on Coles Lane. (o)on Coles Lane, opaque vinyl to be applied to glazing. This will include seasonal displays which may include advertising of products (14030mm W and 2750mm H). This generally replaces permitted signage, light boxes and vinyl coverings. (p-q) revised treatment at ground level, corner, entrance to include internally illuminated USC sign above door (830mm W x 830mm H) and trapezoidal aluminium external cladding in RAL 7016 (30% gloss). Internally illuminated third party brand logos fret cut in cladding either side of entrance. (r-s) on the upper floor glazed, corner display window, red or blue semi-transparent window covering applied to window externally. Red or blue internal uplighters. The previously permitted signage in this area remains unchanged. All works associated and required to complete the proposed amendments.

What happens next

The council recorded a decision on 7 Nov 2025. The official file has the outcome; a third-party appeal is possible within four weeks of the decision.

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