Signals & scoring

Hot-Lead Score

A single 0-100 ranking that combines how imminent a project is with how lucrative it looks, so the most time-critical, valuable work rises to the top.

Not every lead deserves the same attention. The hot-lead score is a composite that blends two things: how soon a project is likely to buy (imminence - for example just commenced or about to procure a trade) and how much it is worth (value). Projects that are both about to move and financially significant score highest. It is a prioritisation aid to order your day, not a guarantee of an outcome.

Why it matters

When there are more leads than hours, a single 'imminent and lucrative' number tells you what to work first. It puts the time-critical, high-value jobs at the top of the list.

Where it shows up in the data

PlanningLeads computes a 0-100 hot score for qualifying leads and ranks the Hot Leads feed by it, combining imminence and estimated value at organisation and area level.

Common questions

What does the hot-lead score combine?

How imminent a project is (how soon it is likely to buy) and how lucrative it is (its estimated value) - blended into one 0-100 number.

Does a high score guarantee I will win the work?

No - it is a prioritisation aid that highlights the most time-critical, valuable opportunities. You still have to pitch and win.

Where is the score used?

It ranks the Hot Leads feed so the most imminent, valuable projects appear first.

This is a plain-English summary, not legal advice. Planning rules carry conditions and exceptions - always verify a specific case against the official source or a planning professional before acting.

Turn this signal into live leads.

PlanningLeads tracks hot-lead score activity alongside every planning application and commencement across all 31 local authorities - scored and filtered to your trade.